17 Mar 2010
New Microsoft Windows Phone Marketplace
Microsoft has reportedly announced the re-branding of the Windows Mobile Marketplace to Windows Phone Marketplace, which is said to be a redesigned and updated version of the mobile application store. The change has been sparked by Microsoft as it strives to grab a larger slice of the smart phone marketplace.
The planned change to it’s online app marketplace has been designed to coincide with the companies migration from the Windows Mobile OS to the latest Windows Phone 7 mobile operating system.
To help make inroads into both the massively popular App store (with more than 3 Billion application downloads) and Google’s Android open source offering, Microsoft are offering a huge 70 percent sale commission to any successful mobile app developers, with Microsoft taking the remaining 30 percent. Developers will also get the same deal as at Apple App Store, in that they can set their own prices.
The Window Phone Marketplace is set to launch with around 1000 mobile applications initially, a far cry from Apple’s estimated 135,000, however Microsoft have made some powerful applications alliances with companies such as Namco, EA, ,Associated Press, Foursquare, Sling, Pandora, Netflix and Shazam.
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