Mobile Device Type

4 Feb 2010

Coca Cola 2010 Winter Olympic Games Mobile Application

Coca Cola are to release a free mobile application that is promising enhanced mobile media and digital experiences, that is aimed at “on the go” Winter Olympic sports fans. The campaign is also going to include a custom designed WAP site to support of the application which can be viewed at - http://m.cokeopengames.com

The director of media interactive communications at Coca-Cola, Linda Cronin, was recently quoted as saying “We’ve established a first-of-a-kind partnership with NBC on the development of a co-branded mobile application that brings fans into the Vancouver experience by playing energetic, familiar sounds related to the Games like air horns and cowbells and the sounds associated with drinking a Coke—ice clinking, pouring, the first ‘ahh’—right on their iPhone and iPod touch.”

Cronin continued “We had a lot of success with this channel during the Beijing 2008 Olympic Games,” adds Cronin, “so we significantly increased our mobile commitment for Vancouver in order to deliver the excitement of the Games to fans no matter where they are.”

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