19 Dec 2009
Gartner Inc, the global researcher and technology advisor organization has recently published and selected the top 10 consumer mobile apps for 2012. The applications were selected on the impact they will have on consumers and leading players, taking into account revenue, customer loyalty, consumer value, the business model itself and the forecast penetration into the market.
The Research Director at Gartner, namely. Sandy Shen, was quoted as saying “Consumer mobile applications and services are no longer the prerogative of mobile carriers,” “The increasing consumer interest in smartphones, the participation of Internet players in the mobile space, and the emergence of application stores and cross-industry services are reducing the dominance of mobile carriers. Each player will influence how the application is delivered and experienced by consumers, who ultimately vote with their attention and spending power.”
Ms Shen continued “The ultimate competition between industry players is for control of the ‘ecosystem’ and user experience, and the owner of the ecosystem will benefit the most in terms of revenue and user loyalty,” shortly followed by. “We predict that most users will use no more than five mobile applications at a time and most future opportunities will come from niche market ‘killer applications’.”
Gartner Inc. listed the top 10 consumer mobile applications in 2012 to include:
(1) Mobile Money Transfer Apps
Mobile applications that will allow money to be transferred using SMS (Short Message Service). Costs, speed and convenience were highlighted as major benefits.
(2) Mobile Location based Services
Also know as LBS, a service that is going to integrate neatly into many social networking applications. A growth of 4 or 5 times in the use of Mobile LBS are predicted in the next few years.
(3) Mobile Search
Many of the big search engines are plowing hug resources into the development to make searching on mobile devices faster, more effective and easier to use and as more users receive internet on there phones this is naturally going to be a big growth area.
(4) Mobile Browsing Apps
Mobile web is set to be a key part of most corporate business-to-consumer (B2C) mobile strategies over the next few years.
(5) Mobile Health Monitoring Applications
At present, mobile health monitoring is at an early stage of development and implementation, however in the future, the industry will be able to monetize the service by offering mobile healthcare monitoring products, services and solutions to CDOs.
(6) Mobile Payment Applications
Mobile payments come in three guises.
(i) Making a payment when other alternatives are limited.
(ii) An extension to online payment services for easier access and convenience.
(iii) An additional factor for security as it can provide further authentication.
(7) Near Field Communication Services
Near field communication (NFC) wireless data transfer (10 cm) between compatible devices for retail purchases, transport, personal ID and loyalty card systems.
(8) Mobile Advertising Apps
The mobile advertising global spend is set to grown massively. Mobile advertising is an important way to monetize content on the mobile Internet, offering free applications and services to end users.
(9) Mobile Instant Messaging
Mobile IM is an opportunity for both mobile advertisers and social networking sites, which have been built into some mobile IM clients.
(10) Mobile Music Applications
Consumers want music on their phones and they want to take it with them say Gartner, so as current music packages have been not much good, room for large growth exists.
Additional information is available in the Gartner report “Dataquest Insight: The Top Ten Consumer Mobile Applications for 2012.” The report is available on Gartner’s website at http://www.gartner.com/resId=1205513
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